Fernando Sifuentes · Physician · Healthcare innovation, technology and strategy

I connect clinical judgment, technology and execution to solve real healthcare problems.

I advise providers, insurers, healthtechs and public organizations on strategy, product, AI, operations and clinical transformation.

English C1 · near-native professional command · Working French · On-site Peru / remote worldwide

Professional portrait of Fernando SifuentesClinical judgmentProduct & AIHealth systems
Clinical → Strategy → Technology

Frontline clinical experience. Executive perspective.

+1,000

physicians trained

Responsible AI, confidentiality and adoption.

−40%

loss to follow-up

Continuity for more than 1,000 patients.

−30%

biosafety incidents

Workflow redesign and clinical leadership.

How I approach problems

I don’t start with technology. I start where the system stops working for a person.

I observe the real work, follow the patient journey and listen to the people holding the operation together. Then I connect evidence, product, technology and management to build something that can actually live inside the system.

01Listen
02Understand
03Design
04Implement
05Measure
Fernando working in community care
Fernando with surgical technology

From the field to strategy, without losing sight of the person.

Experience built between

Clinical care, operations, health systems and technology.

  1. 01Vall d’HebronSurgery and clinical complexity
  2. 02OftalmoMedicMedical leadership and quality
  3. 03MINSAPrimary care and public health
  4. 04Pacífico SaludAI, innovation and scale
  5. 05Clínica Anglo AmericanaHospital operations
ORILLA Salud

ORILLA means “shore”: the line where two realities meet and can move forward together.

About ORILLA

A shore lets you understand both sides without reducing either one.

ORILLA connects clinical reality with technology, product and business to take an idea from the problem through pilot, adoption and scale.

CollaborativeClinically rigorousExecution focused

What ORILLA can do for your organization

Medical judgment that helps innovation and technology work in the real world.

From a focused executive working session to ongoing support, joining the team as a medical, product or strategy advisor.

01 / Strategy and product

Healthcare innovation & technology strategy

Prioritization of opportunities, use cases—with or without AI—and an executable roadmap.

Clinical validation & audit

Usefulness, safety, quality, traceability, evidence and clinical boundaries before scale.

02 / Validation, pilots and governance

Pilot design & scale-up

Workflows, KPIs, owners, success criteria and the conditions required to move into operations.

03 / Adoption and transformationTechnology with clinical judgment

Governance, risk & quality

Privacy, human oversight, controls and accountability in regulated environments.

Adoption & clinical transformation

04 / Government and public health

Public-sector digital transformation

Priority problems, interoperability, data, installed capacity and feasible solutions for healthcare networks and facilities.

Executive studies and proposals
For healthtechs and entrepreneurial teams

Healthtech assessment and project design

We help turn an idea, product or concrete problem into a viable, safe and executable project. Support can range from a focused review to pilot or implementation design, with scope adapted to the initiative’s stage, complexity and available budget.

Tell us about your project
  1. 01
    Share the problemTell us what you are building, for whom and at what stage.
  2. 02
    No-cost initial conversationA brief call to understand the need and define the right scope.
  3. 03
    Tailored proposalYou receive defined deliverables, timing and fees before work begins.
Connected technology ecosystem
IA clínica×Datos e interoperabilidad×Innovación internacional×Producto en salud

When the challenge calls for it, I connect national and international capabilities, assess fit and turn the technology conversation into a viable healthcare solution.

Tangible outcomes

What your team receives—not just what we do.

01

Executive diagnosis

Prioritized problems, gaps, constraints and opportunities.

02

Roadmap

Decisions, initiatives, sequence, owners and next milestones.

03

Functional design

Journeys, workflows and requirements grounded in clinical practice.

04

Pilot plan

Scope, KPIs, governance, success criteria and scale-up conditions.

05

Integrated assessment

Clinical value, operations, safety, risks and evidence gaps.

Tools

Before the pilot, the questions that matter.

01 · Readiness assessment

Clinical AI Pilot Readiness

Assess your clinical AI project's preparation for a pilot. Identify strengths, priority gaps and next steps.

18 questions · 6 areas

Receive your full assessment after verifying your email. No account required. Assessment in Spanish.

Assess my project

Problems turned into product and operations

Concrete cases, with clear stages, outcomes and boundaries.

Care continuity · Primary care

Redesigning patient follow-up in Chilca

A registration, prioritization and follow-up system that reduced loss to follow-up by 40% across 1,000+ patients.

Operations and safety · OftalmoMedic

Operational improvement through clinical leadership

Workflow redesign and leadership of a 20-person team: 30% fewer biosafety incidents and 20% faster response times.

Proposals in development · Public sector

Digital transformation and operational capacity for public healthcare

Studies and proposals prepared for discussion with Peru’s Ministry of Health and other stakeholders: critical-equipment control towers, appointment continuity, primary care, interoperability and responsible AI. Proposal and evaluation work; it does not imply an official engagement or implementation.

No-cost initial conversation

Tell me the problem and where the project stands.

The initial conversation helps us understand the need and frame the work. You then receive a proposal with defined scope, deliverables, timing and fees—without rigid packages or fixed pricing.

The initial conversation is free. If there is a fit, you will receive a proposal before any work begins.

Leading from within

I am open to conversations with organizations strengthening the way they connect healthcare, technology and innovation.

I can contribute in roles accountable for strategy, transformation, product, clinical technology, innovation or governance. AI is part of that scope, but it does not define its limits.

Areas I can lead

Director / Head of Healthcare InnovationDirector / Head of Clinical TechnologyMedical Product & Digital Strategy LeadershipHealthcare AI Strategy & Clinical Governance

International clinical, executive and technology education

Clinical training

Medical Doctor

Universidad Peruana Cayetano Heredia · CMP 072097

General, Digestive & Transplant Surgery

Vall d’Hebron University Hospital · Barcelona

Management, audit and quality

Master’s in Hospital Management & Health Informatics Services

Universidad CEU San Pablo · Spain

Diploma in Medical Audit & Healthcare Quality

Universidad Científica del Sur · completed · 2025–2026

Medical Auditor Certification (CMA)

Issuance in progress

Research, digital health and AI

Research & Critical Appraisal

Yale University

Digital Health

Imperial College London

Artificial Intelligence

Global University

Contact

Choose the channel that works best for you.

Where the name comes from

My life and career have unfolded between Lima and Barcelona: two different cities, both open to the sea. ORILLA also comes from learning to move between different contexts and recognize what can connect them.

Book a meeting

If you already know we should talk, choose a time.

30-minute introductory conversation via Google Meet.

View available times