Fernando Sifuentes · Physician · Healthcare innovation, technology and strategy

Medical judgment inside strategy, from the start.

ORILLA brings clinical reality, technology and strategy together to turn real healthcare problems into decisions, products and operations teams can implement.

English C1 · near-native professional command · Working French · On-site Peru / remote worldwide

Professional portrait of Fernando Sifuentes
Clinical → Strategy → Technology

Frontline clinical experience. Executive perspective.

+1,000

physicians trained

Responsible AI, confidentiality and adoption.

−40%

loss to follow-up

Continuity for more than 1,000 patients.

−30%

biosafety incidents

Workflow redesign and clinical leadership.

ORILLA Salud

ORILLA means “shore”: the line where two realities meet and can move forward together.

About ORILLA

A shore lets you understand both sides without reducing either one.

ORILLA is Spanish for “shore”—the place where land and water meet. The name reflects how I work: bringing clinical reality, technology, product and business into the same frame, then helping ideas cross from possibility into practice. I join teams from problem discovery through pilots, governance, adoption and scale.

The name is personal too. My life and career have unfolded between Lima and Barcelona—two very different cities, both open to the sea and shaped by their shores. ORILLA also comes from learning to move between different contexts and recognize what can connect them.

CollaborativeClinically rigorousExecution focused

What ORILLA can do for your organization

Medical judgment that helps innovation and technology work in the real world.

From a focused executive working session to ongoing support, joining the team as a medical, product or strategy advisor.

Strategy and product

01

Healthcare innovation & technology strategy

Prioritization of opportunities, use cases—with or without AI—and an executable roadmap.

02

Discovery & product strategy

Problems, users, journeys, requirements and product decisions grounded in clinical reality.

Validation, pilots and governance

03

Clinical validation & audit

Usefulness, safety, quality, traceability, evidence and clinical boundaries before scale.

04

Pilot design & scale-up

Workflows, KPIs, owners, success criteria and the conditions required to move into operations.

Adoption and transformation

05

Governance, risk & quality

Privacy, human oversight, controls and accountability in regulated environments.

06

Adoption & clinical transformation

Change management, physician training and workflow redesign that drives real-world use.

Problems turned into product and operations

Concrete cases, with clear stages, outcomes and boundaries.

Product and research in development

Continuity for people with diabetes

WhatsApp follow-up and clinical synthesis that captures what happens between visits without replacing medical judgment.

Pre-market concept

Postoperative continuity

Post-discharge follow-up, traceability and human escalation for surgical patients. Not launched or commercialized.

Discuss an advisory engagement

Tell me the problem before we talk about the solution.

Write to fernando@orillasalud.com or prepare your email here.

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Selected experience

From high-complexity surgery to leading health technology and innovation.

2025—2026

Head of AI in Healthcare

Pacífico Salud · Credicorp

AI governance, prioritization and adoption in a regulated setting. AI-assisted cardiology documentation pilot and responsible-AI training for 1,000+ physicians.

2024—2025

Surgical Assistant Physician

Clínica Anglo Americana

More than 100 procedures and day-surgery protocol review, integrating safety, documentation and perioperative continuity.

2023—2024

Primary Care Physician · SERUMS

Chilca Health Center

Designed a registration, prioritization and follow-up system that reduced loss to follow-up by 40% across 1,000+ patients.

2022—2023

Project Consultant

Clínica Dr. Sonrisa

Designed patient journeys, workflows, layouts and requirements for medical centers, telemedicine and EHR initiatives.

2021—2022

Medical Director

OftalmoMedic

Led 20 professionals, reduced biosafety incidents by 30% and improved response times by 20%.

2016—2019

Resident Physician

General, Digestive & Transplant Surgery · Vall d’Hebron

High-complexity hospital training, emergency care and interdisciplinary execution under pressure.

Fernando using the Da Vinci surgical system
01Where my relationship with clinical technology began
Fernando providing care in a community
02Care delivery reality before the solution
Fernando leading a clinical team
03Leading teams that can execute

Leading from within

I am open to conversations with organizations strengthening the way they connect healthcare, technology and innovation.

I can contribute in roles accountable for strategy, transformation, product, clinical technology, innovation or governance. AI is part of that scope, but it does not define its limits.

Areas I can lead

Director / Head of Healthcare InnovationDirector / Head of Clinical TechnologyMedical Product & Digital Strategy LeadershipHealthcare AI Strategy & Clinical Governance

International clinical, executive and technology education

Clinical training

Medical Doctor

Universidad Peruana Cayetano Heredia · CMP 072097

General, Digestive & Transplant Surgery

Vall d’Hebron University Hospital · Barcelona

Management, audit and quality

Master’s in Hospital Management

Universidad CEU San Pablo · Spain

Diploma in Medical Audit & Healthcare Quality

Universidad Científica del Sur · completed · 2025–2026

Medical Auditor Certification (CMA)

Issuance in progress

Research, digital health and AI

Research & Critical Appraisal

Yale University

Digital Health

Imperial College London

Artificial Intelligence

Global University

Contact

Choose the channel that works best for you.

Book a meeting

If you already know we should talk, choose a time.

30-minute introductory conversation via Google Meet.

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